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What you need to know to shop Black on Amazon

Writer's picture: Marissa KearneyMarissa Kearney

Updated: Jan 14



I’m about to drop two facts:

  1. Most products on amazon.com are not sold directly from Amazon but by thousands of independent businesses.

  2. You can (easily) shop Black at Amazon!

Let me teach you how to search for everything black at Amazon and share all of the Black products I’ve found and a few of my favorites.


HOW TO FIND BLACK-OWNED PRODUCTS AT AMAZON

It’s really simple! You can type “black-owned products” into the search bar, and a link to Amazon’s curated Black-owned products and businesses page, highlighting a few categories, products, and business owners.


You can also search for “Black-owned [product]” to find a specific item. But be aware that everything that pops up may not be Black-owned (especially results that appear further down the page).



SHOP RETAIL WHILE BLACK’S AMAZON STORE


Here are a few of my favorites:

(I may earn commission from these links because RWB, too, is a black-owned business.)


Marissa’s pick: Zach & Zoe Honey Sweet Bee Farm (If you love Brussels sprouts with bacon, drizzle this on it and thank me later.)


Marissa’s pick: Royal Holiday (Quick and fun holiday read.)


Marissa’s pick: Naturalistas (These dolls are just too cute; each has a different hair texture!)


Marissa’s pick: Valencia Key (I usually have one bangle on my wrist! I love it. It makes me feel fancy.)


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